Jordan Conroy came into iGaming writing from the other side of the table - literally. Three years as a professional poker player, predominantly live cash games, gave him a perspective on online gambling that most content writers don't have. He understood variance before he understood SEO. That background shaped everything that came after. He started writing iGaming content in 2020, initially combining his poker expertise with platform reviews for sites like Casino.com and Slotozilla. The transition wasn't straightforward. As he's described it himself, the biggest challenge was finding confidence that people would want to read what he wrote - moving from teaching friends at a poker table to writing for professional organisations with editorial standards is a different kind of pressure. He found his footing by writing the way he'd always thought about gambling: concisely, factually, without the promotional language that saturates most of the sector. Over five years, his portfolio expanded to include Racing Post, Casino Guru, Gamblizard, the World Poker Tour and several other prominent iGaming outlets. His work covers payment methods, slot mechanics, game guides and full platform reviews - with a consistent focus on what actually matters to players rather than what looks good in a headline. Wagering requirements, withdrawal timelines, licence verification, bonus term transparency. The same questions a serious poker player would ask before sitting at a table. In 2023, Jordan published "Head-to-Toe Tells: Your Guide to Live Poker Tells" - a breakdown of physical and behavioural tells at the live poker table, illustrated by Kieran Verzin. The book reflects the same approach that runs through his casino writing: detailed, specific, grounded in real experience rather than theory. His current focus includes non-GamStop platform evaluation for UK players - a sector he approaches with the same methodology as any other. Licence first, withdrawal track record second, bonus structure third. He's written extensively on the differences between UKGC-licensed and offshore operators, and his assessments consistently prioritise player protection transparency over promotional value. Jordan is active on LinkedIn and X (formerly Twitter), where he posts regularly on iGaming industry news, content standards and platform analysis. In his own time he follows Premier League football, snooker and Formula 1.
